Regional Mexican music hasn’t ruled out crossover possibilities. The sounds get slicker the lyrics grow more generalized. Then, as it gathers momentum, the music adapts to new listeners who may not know or care about the initial context. It starts with scrappy fledgling songwriters, do-it-yourself production, inside references and hometown slang. The old story of pop - one of them, anyway - is of music that emerges locally and somehow, despite considerable odds, manages to reach ever-widening audiences. Obviously, their music wasn’t going to stay under the pop radar forever. The 2021 United States census counted 38 million Americans of Mexican origin, by far the largest Latino subgroup. In some ways, the broader audience for Mexican regional music seems like a demographic inevitability. Many of the biggest hits, like “Ella Baila Sola,” are actually waltzes.

It relies not on computers but on hand-played, largely acoustic instruments: guitars, accordions, brasses, reeds. Regional Mexican music is a folky, organic alternative to nearly all the other best-selling 2020s pop. Acts like Natanael Cano, Grupo Frontera, Banda MS, Grupo Firme and Junior H have also lately been expanding audiences for the variety of styles that get lumped together, in the United States, as “regional Mexican music.” (In Mexico, there are nuanced distinctions among styles and song forms.) Peso Pluma - Hassan Emilio Kabande Laija, 24, whose stage name translates as Featherweight - is at the commercial forefront among young Mexican and Mexican American musicians who are updating vintage sounds for a broad new audience, in songs known as corridos tumbados, or trap corridos.

4 on Billboard’s mainstream pop chart, the Hot 100. Other songs that Peso Pluma has released this year have racked up hundreds of millions of plays - among them “Ella Baila Sola” (“She Dances Alone”), his collaboration with the band Eslabon Armado, which reached No. Its advance singles have already been streamed tens of millions of times.

“Génesis,” the album released on Thursday by the Mexican songwriter known as Peso Pluma, could easily become a blockbuster.

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